“Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.” -Joel A. Barker
Entrepreneurship can be a bumpy ride. We are easily bounced off course and often reach forks in the road.
So how can business owners stay on track and pointed in the right direction? A simple mission statement can pave the way.
Essentially, it’s a declaration of your business’s purpose that, when done well, will be lauded by customers and readily adopted by staff.
A meaningful mission statement will help distinguish your business from the competition, provide potential direction for growth, and keep your team working towards a common goal.
For example, Sherman Oaks Accounting & Bookkeeping powered by One Source Services, Inc.’s mission is to, “Simplify finances, improve quality of life, and deliver peace of mind through high-quality accounting services.”
Our staff works towards achieving this vision every single day and our clients experience it through our simple pricing structure, our guarantee, and our reliably top-notch service.
We developed our mission by asking foundational questions including:
Why does our company exist?
How is our service valuable?
Who do we serve?
How will we deliver our services?
Choose words carefully to represent the personality of your business. Use phrases that are easily committed to memory and terms that are relevant to your business and easily understood.
Be inspirational and encourage staff to get on board with your vision!
Convert your mission statement from being conceptual to more practical by tying in specific activities or behaviors, if possible.
But, don’t over complicate it. Writing a page-long mission statement will be difficult to commit to memory and undoubtedly complicated to fit into daily routines.
Instead, be as concise as possible; pare it down and sharpen the delivery of your vision.
Once it’s written, bringing your mission statement to life will begin with what YOU do! Your actions should consistently reflect the vision, values, and enthusiasm of your business’s mission statement.
And, when times are tough, look to your mission statement as a powerful reminder of why you’re in it and to keep you pointed in the right direction.
Sherman Oaks Accounting & Bookkeeping powered by One Source Services, Inc. has writers and business professionals on staff to help write vision statements and any other marketing or technical materials you desire.
We strive to improve the quality of life for people who long to spend more time honing their craft, pursuing their vision, and doing the things that are important to them.